TV still the top source for election results, but digital platforms rise

Author:Murphy  |  View: 22298  |  Time: 2025-03-20 13:24:24

A substantial majority of U.S. voters – 84% – followed along as results trickled in on election night, and television was by far their most common way of tracking returns. Nearly nine-in-ten of those who followed returns (88%) did so on TV, while 48% used online platforms. About one-in-five (21%) used social networks such as Twitter or Facebook, according to a

Although TV remained the most popular source for election news, a growing share of voters opted to supplement their TV viewing by “dual-screening” with online sources: 37% of voters who followed the election returns used both television and the web, up from 27% in 2012. Conversely, the share of voters who followed the election results only on television fell by 14 points (from 65% to 51%). And although relatively few voters who tracked the returns said they did so only on the internet, that share has nearly doubled since 2012: This year, around one-in-ten voters who followed the returns (11%) did so only online.

Again, these experiences greatly differ by age: 50% of voters under age 50 who followed election returns followed them on TV as well as online, but that share drops to 26% among voters 50 and older. And while 68% of those over 50 who followed returns said they only did so by watching TV, that compares with just 28% of those under 50.

In addition to surveying voters on the types of platforms they used to watch election results, Pew Research Center also asked with whom voters watched the returns. A majority of voters who kept up with election returns (79%) did so by themselves or with family, while 14% reported they followed along with friends, and 6% watched with both friends and family.

Tags: Election 2016 Election News Election News Facebook News Media Trends Platforms & Services Politics & Media Politics Online Television

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