Among Millennials engaged in primaries, Dems more likely to learn about the election from social med
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In addition to social networking sites, the study asked about 10 other types of sources, including news websites and apps, cable TV news, radio and print. Republican Millennials who say they are very likely to take part in the next caucuses and primaries do not learn at higher rates from any of the 11 source types asked about. In fact, 15% did not turn to any of the source types for news and information about the election, compared with just 3% of their Democratic counterparts. In addition to social media, Democratic Millennials who say they are very likely to participate were also more likely to learn about the election from late-night comedy (47% vs. 23% of their GOP counterparts) and national newspapers in print (25% vs. 14%). The two groups are roughly equal on the remaining eight source types.
Just as Facebook is the most common social networking site for learning about the election among U.S. adults overall, it is also the most common among this subgroup of Millennials. But, again, party differences emerge for Facebook use as well as other social networks. Democratic Millennials who say they are very likely primary participants turned to five of the 10 social networking sites asked about at considerably higher rates than their Republican counterparts: Facebook, YouTube, Reddit, Snapchat and Tumblr.
Note: Read the full methodology used for the analysis in this post.
Correction: A previous version of this post gave an incorrect start date for the survey cited. It was conducted Jan. 12-27, 2016.
